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The Role of Diversity in IT Innovation

The Role of Diversity in IT Innovation

The lack of diversity in the IT workforce isn’t just a matter of filling jobs by numbers; we are blunting a key national differentiator if we don’t fully involve our diverse population in the invention of new technology. There is a strong return on investment to companies that diversify their IT workforce, including better decision-making, higher return to shareholders, and technological design more applicable to a wide range of customer needs. And yet IT professionals are still culled from a very narrow segment of our population.

Why should we care about information technology? Information technology is the language and toolbox of our modern lives. We use it to communicate and to innovate, in our work and in our play. It is the means for our individual well-being and our collective progress. Simply put, we live in a global information-age economy, one in which increasing knowledge drives our society.

According to the OECD Science, Technology, and Industry (STI) Scoreboard, IT continues to be a key contributor to economic growth, accounting for approximately one-quarter of all productivity gains in the U.S. economy.

In his opening remarks at the Town Hall, Microsoft Research Senior Vice President and NCWIT Executive Advisory Council member Rick Rashid called innovation the key driver of the U.S. economy, and addressed the need for more students to pursue careers in the innovative world of information technology. The Town Hall also featured remarks by Motorola Executive Vice President and Chief Technology Officer Padmasree Warrior, who noted that “IT is a vital component in everything today, from national security and homeland security to commerce and other scientific disciplines.”  Town Hall participants included U.S. Rep. Mark Udall (D-Colo.); National Academy of Engineering president Dr. William A. Wulf; National Science Foundation (NSF) deputy director and chief operating officer Dr. Kathie L. Olsen; NSF Broadening Participation in Computing program director Jan Cuny; Computing Research Association director of government affairs Peter Harsha, and other representatives from the executive branch and Congress. At the NCWIT reception following the Town Hall, U.S. Sen. Barack Obama (D-Ill.) cited the need to reverse “long historic discrimination in the area of gender” saying that locking women out of IT is “like having one hand tied behind our competitive backs.”diverse_contributors

He mentioned his own daughters while hailing the importance of opening doors for members of underrepresented groups to participate in whatever field they choose. Ilene H. Lang, president of Catalyst, also spoke at the reception, citing her organization’s recent research on women in leadership positions. Catalyst is an active member of NCWIT’s Workforce Alliance, which leads efforts in corporate institutional reform and helps NCWIT gauge its success in achieving workforce gender parity. Lang said that the number of Fortune 500 company boards with 25 percent or more women has increased almost six-fold—from 11 in 1995 to 64 in 2005. Yet women still hold only a small number of all Fortune 500 board seats. The dialogue at the Town Hall covered extensive ground, with conversations ranging from passionate appeals for reform to specific suggestions and solutions.

Some of the recommendations included:

For educators: Use novel methods of working computing concepts into other core courses at the K-12 level; emphasize computing’s more relevant, social, and creative elements; reach out to guidance counselors with respect to IT careers – explain what “real” IT jobs are like and why they should be recommended; and look to minority-serving institutions as a graduate school pipeline.

For corporations and business owners: Support re-training of retirees as IT teachers and as resources for classroom teachers; commit to better representation of women and minorities in technical leadership positions; create bridge programs for people wanting to re-enter the IT workforce, providing them with training and mentoring.

For government: Pass and implement innovation legislation; and support sustaining infrastructures to ensure that progress continues over the long term.

For not-for-profits: Work together and share resources; commit to practices that have been shown, through evaluative evidence, to work; and use distribution lists and member bases to build awareness and activism.

For the media: Foster a more accurate representation of IT and its practitioners; realize that diversity has a critical role to play in maintaining U.S. leadership in IT innovation; seek out and report stories that support diversity in IT.

Diversity is an opportunity, not an obstacle. Many avenues exist through which to increase the number of women and minorities participating in every aspect of information technology — if we just work together. As a society, we must recognize and mobilize:

Recognize that this is an issue we must address, and mobilize for rapid change. We must form alliances including but not limited to industry representatives, public and private school teachers, university faculty and administrators and others who can be change agents. We need to focus on institutional reform, based on practices that have been proven to be effective by solid research. We need to reform curriculum at K-12, ensuring that computer science is taught in high schools as well as at higher education levels. We need to improve the public image of computing so young people understand that, far from a narrow technical field suited only to white male hackers, computing is socially valuable work that can be a good career choice for a diverse cross-section of America.

In short, we need to broaden the appeal of IT to people who previously may have considered themselves merely its consumers and not its creators. When we do, the face of IT will begin to change and to better reflect the face of the nation.

Lucinda Sanders is the CEO of the National Center for Women & Information Technology.

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Could Your Website Be Harming Your Business? by Andreas Thomson

As the old saying goes: “You never get a second chance to make a first impression”. That statement is especially true when referring to a business website. Customers worldwide are looking for products and services online, and there is no shortage of sites from which to choose. Broken links, spelling and grammatical errors, html errors, annoying flashing graphics or pop-ups can actually drive visitors away as quickly as they came.

Does your web content, layout, and page links come across as professional and say the things you want about your business? Do too many bells and whistles essentially dilute your main message?

Business owners and entrepreneurs should perform periodic website maintenance to their sites to ensure that they continue to come off professionally and that the sites work hand-in-hand with furthering their businesses.

When evaluating site, here are the five most important things to check:

  1. Quality Design
  2. Consistency
  3. Ease of Navigation
  4. Timeliness
  5. Credibility

Because design quality can be subjective, a good recommendation is to cater your site design to your industry and customer tastes. For example, if you are selling scrap-book supplies, then a “homemade” feel for your website might be appropriate. Alternatively, if you are a dentist, something with a light, clean, simple layout will better instill confidence for inquiring patients. Maintain your branding by using your logo, picking colors that match your other materials and including pictures that support the imagery you want associated with your business. Regardless of the style of your site, the best indicator of quality design is page consistency.

Page Consistency

The web can be a frightening place. When you click on a link in a webpage, it can take you almost anywhere. When your customers click on links within your site, add to their comfort level by making it clear that they are still in your site. The number one way to do this is to have a consistent page template by using the same colors, style and placement of page elements on each page.

Color is important – we make associations based upon color all the time. Keep it consistent or have a good reason why you are changing them from page to page. A rainbow of color can be overwhelming.

Stick to one style – organic or linear. Organic elements use soft curves that flow together. Linear elements are straight with sharp angles. Either might be appropriate for your business, but pick one and stick to it.

Keep one page template – site visitors expect the structural elements to stay in place. When someone visits your site, they become oriented to the site structure and expect the elements (navigation, logo, page headers, etc.) in the same place on every page.

Site Navigation

Site navigation is the primary element in a professional website. If your customers cannot easily find what they are looking for, they will look elsewhere and that usually means your competition. Ensure you have a distinct navigation bar positioned either along the left hand side of the page, along the top or a combination of both. Try to organize your content in as few categories as possible and use a table of contents page when the visitor clicks each category with a brief description of the category and links to subcategories with more information. To make it easier to maintain your site, it’s best to be able to add new subcategories as page content in the page without having to rework your site navigation bar each time.

Timeliness

A stale website makes the rest of your business look stale. This does not mean you have to change the design of your website every month or even every year, but it does mean that you should keep an eye on the content. Does your website list an “upcoming event” from 2004? Is an old promotion still on the site?

If you can change the sign on your store or the message on your voice mail, you should also have an easy way to change the content on your website. Do some research and find the best website editing software (There are many free or inexpensive Content Management Systems that will make your website easy to create, edit, expand and update).

You should also have a professional developer resource available for questions and more complicated changes that you cannot do yourself. Some editing services include both do-it-yourself editing and expert developers when you need them.

Credibility

There are many factors that can contribute to or take away from your trustworthiness online. Displaying outdated information is one thing, but others are just as glaring, if not more so. Broken images, bad links, misleading site navigation are all examples of things that lower credibility. Visit your site frequently to ensure your pages are displaying properly, links are updated as things change and content is current.

Make it clear that you are a real business and people can trust and contact you. Show that on each and every page. Place some testimonials and prominently display your contact information. List your email address and always include a phone number.

Take a Look at Your Site Again

Chances are you are already doing some of the above correctly. If you can look at your site and say you are doing everything right, congratulations! If not, take notes about what you would like to do better and consult a professional web developer or website maintenance company about implementing these principles. The changes will not cost a fortune, but the results may produce one.

Andreas Thomson is a website maintenance expert at Edit.com, a web maintenance service provider for small businesses.

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The Power of Clean, Green and Solar

by Debbi Gardiner McCullough

CEO Lynn Paige strolls down her factory floor and smiles. While the rest of the economy is in turmoil, her Phoenix, AZ-based solar technology company, Perfect Power Inc., thrives. Annual sales of its leading products such as solar cells are steady and growing from $650,000 six years ago to $6.4 million last year and a projected $9 million in sales for 2009. The company is hiring, not firing, and next month moves to a bigger facility. Paige says it was projecting product demand that helped. “Because few anticipated the green building boom, many ran out of merchandise,” she says. “We had enough and now we can’t keep up.”

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Entrepreneurship and Wealth Creation Through Technology Transfer

by Dr. John Butler

Entrepreneurship and innovation has always been the source of employment, wealth and prosperity in market economies. Simply defined, an entrepreneur is someone who creates a new organization by generating resources to take an idea to market by utilizing the entrepreneurial process. This involves an understanding of legal, fundraising and financial issues, marketing, running the enterprise, and harvesting or selling the enterprise.
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