Christina Crowley, CPA – 2012 Top 100 Under 50 Diverse Executive Leader Awardee

Christina Crowley, CPA

Vice President, Global Renewals
EMC Corp.
College of the Holy Cross

Crowley came to EMC from Oracle, where she was global vice president of license management services for the past six years. In this role, she led a global organization, which performed software license reviews and advisory engagements for Oracle customers and partners. She also set strategic direction for the global team, oversaw the management, execution and development of license management activities and operational programs, and expanded customer and partner service offerings. In her role at EMC, Crowley leads the global renewals strategy across the organization, while focusing on the development of a consistent global organization and predictable programmatic approach to renewals that maximizes revenue while managing risk to deals in play. She also help to drive new business and customer loyalty, ensure product retention rates, and promote EMC’s strategy and initiatives internationally.

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