Top 10 | 2018 50 Out Front

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Blue Cross Blue Shield MI

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RANK NO. 10: Blue Cross Blue Shield MI
LOCATION OF HEADQUARTERS: Detroit, MI
# OF EMPLOYEES: 8,100

CEO: Daniel Loepp

CDE: Bridget Hurd

MISSION STATEMENT FOR DIVERSITY AND INCLUSION

At Blue Cross Blue Shield of Michigan, we celebrate diversity and inclusion every day, recognizing and appreciating one another’s differences and similarities. We work towards the mission of the entire BCBS network: To be a mosaic built on a foundation of respect, understanding and appreciation.

OVERVIEW OF CURRENT D&I EFFORTS

BCBSM promotes both diversity and inclusion. We implemented a comprehensive diversity and inclusion strategy that focuses on recruiting, retaining, and developing a culturally competent workforce by:

  • Integrating D&I in divisions and processes across the company.
  • Promoting a culture of inclusion through more than 200 annual learning sessions on diversity topics, cultures and communities.
  • Working with our 10 employee resource networks (ERN).
  • Requiring cultural competency training, which has been completed by 98 percent of our employees.
  • Promoting that everyone brings diversity to the work place and focus on creating a sense of belonging for one another.

Inclusion is a cornerstone of our culture and at BCBSM we promote an inclusive workplace by recognizing the uniqueness of every employee. More than 5,600 employees annually attend ongoing learning sessions to increase awareness and understanding of different cultures, communities, generations, and personality styles and types. Through these sessions, employees hear different perspectives, share experiences and learn from one another. These interactions inspire their curiosity, and create a greater sense of empathy and compassion despite differences. Our 10 ERNs, with 3,903 members, provide an opportunity for employees to learn about particular cultures or communities, make connections both inside and outside of the company, and increase diversity awareness. In addition, we have diversity champions and diversity employee committees in divisions throughout each company with 100 percent engagement in various D&I activities. We also maintain an active Diversity Leadership Council that acts as a sounding board for our strategy, programs and initiatives.

INNOVATIONS THAT PROVED TO BE EFFECTIVE

Having a focus on inclusion and creating a sense of belonging goes a long way in our hiring, employee retention and employee training processes. As a result, our talent acquisition team, hiring leaders and employees receive training about diversity and inclusion topics and different cultures or communities. Training has included learning how to identify and manage unconscious bias, disability awareness training, and cultural competency awareness training. We also engage our employee resource networks. For example, members of the Veterans ERN are actively engaged with the talent acquisition team to provide insight and assist with recruiting and retention efforts toward veterans.

BCBSM works to ensure diversity throughout our workforce, including a management team where more than 50 percent are female at manager and above manager levels. And, more than 50 percent of our board of directors is female. We have mentoring programs in place such as a programs specifically for new hires who are military veterans. We support D&I throughout our business operations, including through supplier diversity. In the last 5 years alone, we spent $1.2 billion through our supplier diversity program.

LESSONS LEARNED / WORDS OF ADVICE

We will continue to be specific about what D&I means for our company. We communicate that diversity includes everyone and each person’s uniqueness. We must equally focus on inclusion. Inclusion is the foundation for respect, appreciation, empathy and compassion. It’s critical to maintain an environment where there is opportunity to learn about people from all different backgrounds.

Diverse and inclusive ideas and actions contribute to our ability innovate and provide the best possible service to our members.

More than 5,600 employees annually attend ongoing learning sessions to increase awareness and understanding of different cultures, communities, generations, and personality styles and types.