Senior Vice President of Advertising
Valarie Vargas is currently Senior Vice President od Advertising, Creative Services & HelloLab for the AT&T Mobility & entertainment’s Group. She is responsible for strategic development and creative execution of mass advertising, diversity advertising, social media, market research & competitive intelligence, retail merchandising, in-house creative services. Just prior to this role she was responsible for building AT&T’s Consumer Insights Platform & Big Data organization – Now called AT&T Data Patterns, leading the development of this new company initiative in monetizing AT&T’s unique data assets among 3rd party marketers. She spent two years as the vice President of Marketing managing research and insights, direct acquisition marketing, customer base marketing communications, advertising and direct tactics among diversity market, youth marketing programs and social media marketing. Valarie is a graduate of the Martin J Whitman School of Management at Syracuse University. She holds a Juris Doctor from the University of Miami School of law.