Ana Petras, MA
Director of Data Science Client Engagement
Wayne State University
Ana is a Director of Data Science Client Engagement at Nielsen. In this role, she is responsible for leading and supporting strategic initiatives involving product enhancements and innovations directly impacting Nielsen’s media clients across TV, audio and digital platforms. She focuses primarily on US Hispanic & Multicultural measurement and supports a variety of Spanish Language Media clients. Ana began her career at Nielsen in 2001 and has held several roles ranging from Senior Research Analyst to Research Director. In 2013, she served for a year as Data Science’s Business Leader for Latin America. Ana currently co-leads the Data sub-committee for Nielsen’s External Advisory Diversity Councils. Ana is a graduate of Nielsen’s Diverse Leadership Network and Women Leadership Program. She is fluent in English and Spanish, and resides in Tampa, FL with her family. Ana enjoys travelling abroad and exploring new places.