In 1923, A.C. Nielsen, Sr., founded Nielsen Corporation in an effort to provide reliable information for marketers so that they could make informed decisions. Nearly a century later, the company continues to perform these services as a global measurement and data analytics leader. Nielsen ratings provide valuable insights about what consumers watch, listen and buy in over 100 countries throughout the world. As a result, businesses, and marketers are able to set advertising rates and programming determinations. The landscape, however, is changing — and it’s changing quickly. Today, the company finds itself amidst a variety of new technologies that demand a change in its traditional approaches. The business is now exploring a number of new strategies to stay on top, as a result of this.
