Dasheeda Dawson and her groundbreaking cannabis industry workbook set to elevate Times Square as part of historic activation
NEW YORK, NY, Dec. 30, 2018 — After a landmark year of growth and expansion, African-American corporate executive turned cannabis trailblazer Dasheeda Dawson will make history on New Year’s Eve as the head of the first ever minority-led cannabis company to be featured in a Times Square promotional campaign.
“New Year’s Eve is a time for celebration, and ushering in a fresh start and perspective, says Dasheeda, founder of “The WeedHead™,” a lifestyle brand aimed at high powered professionals curious about and/or working in the legal cannabis industry. “It’s a time for entrepreneurs and businesses to reassess their goals and objectives. My book ‘How to Succeed in the Green Rush,’ is a workbook designed to help small business owners, contractors and professionals interested in the cannabis industry, enter with the knowledge they need to succeed in 2019. We’re thrilled to showcase our workbook at Times Square, the world’s most iconic New Year’s Eve location.”
Dasheeda and her brand will appear in a 15 second digital billboard promotion highlighting the book, and as part of larger collective initiative helmed by Honeysuckle Magazine, a nationally distributed print and digital publication celebrating audacious women and bringing counterculture to the masses.
‘How to Succeed in the Green Rush,’ Dasheeda’s workbook, is the centerpiece of her NYE activation. It is already an indie bestseller, selling thousands of copies based on testimonials, word-of-mouth endorsements, and grassroots marketing. The book’s exercises allow prospective and current cannabis professionals to leverage their skills, talents and resources to create a personalized, comprehensive roadmap for industry success.
The spots will mark a public advertising debut for many brands, with focus on minority and women-owned entities such as The WeedHead™, My Bud Vase, an official selection of the Academy Awards Gifting Suite; and the NYC-based lifestyle brand Happy Munkey.
This historic cannabis activation comes on the heels of Governor Andrew Cuomo’s announcement to put adult-use cannabis legalization on New York State’s docket for the beginning of the year as well as NYC Mayor Bill de Blasio’s adult use endorsement.
Additional brand partners in the New Year’s Eve Times Square billboard campaign: Cannabis Network Media, DZGN, HRTBRK, Kelly’s Bar, MTracTech, My Bud Vase, Restorative Botanicals, Retro B, Your CBD Oils.
The workbook is available for purchase here: https://bit.ly/WeedHeadWorkbook
About Dasheeda Dawson
Dasheeda Dawson is The WeedHead™ – a global cannabis advocate, digital expert and award-winning executive business strategist. Featured as a speaker and contributor across multiple media outlets & conferences, including Entrepreneur.com, Huffington Post, Black Enterprise, NAACP and Essence Music Festival, Dasheeda is a corporate crossover pioneer helping cannabis “hack into mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret, and Fullbeauty Brands prior to transitioning to the cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001. Currently, Dasheeda is the Founder, CEO & President of MJM Strategy, a digital-focused hemp and marijuana strategy consulting group leading the rebranding of the cannabis industry. A member of the Executive Leadership Committee, she is also the Chief Strategy Officer of Minorities for Medical Marijuana (M4MM) helping to lead the organization’s “Diversity in Cannabis” national campaign.
About The WeedHead™
The WeedHead™ is a lifestyle brand developed by corporate to cannabis crossover Dasheeda Dawson. Originally conceived to document her experience transitioning into the Green Rush, the brand has grown to encompass education, empowerment and merchandise for professionals curious about and working in cannabis, with a mission to make the industry accessible and equitable for all, particularly those communities disparately impacted by America’s war on drugs.
CONTACT: MJM Strategy, Imani Dawson, VP & Managing Partner; (646) 389-9520, imani@mjmstrategy.com
