Melissa Carbone’s company Ten Thirty One Productions has become the world’s top entertainment company creating live attractions with life-like monsters, magic and other frights. She began her remarkable career by launching the most popular annual Horror attraction in the world called the “Los Angeles Haunted Hayride” in 2008 and has since grown exponentially across America through collaborations and partnerships with the likes of Mark Cuban, Jason Blum, Live Nation, Legendary Pictures, and the White House. Known for securing one of the largest investments in the history of the show from Mark Cuban on ABC’s Shark Tank, Melissa lives by the philosophy that it’s important to dream and have the guts to jump for it. Last year she released her critically-acclaimed book Ready, Fire, Aim: How I Turned a Hobby Into an Empire where she revealed her business expertise and advice for launching a business. She is a steadfast environmentalist, animal activist, and humanitarian, and brings this passion into the professional realm of her life by integrating these values into the blueprint of Ten Thirty One Productions, with TAILGATE FEST being her latest venture.
The First Annual TAILGATE FEST (LATailgateFest.com) will debut on Saturday, September 1, 2018 over Labor Day Weekend on the grounds of the Forum in Los Angeles as a one-day country music and tailgating extravaganza. TAILGATE FEST caters to the fans who show up hours before to turn the parking lot into the party. It brings the stage outside to the tailgate. No packing up the party to head inside, no need to stop that game of cornhole, no need to stuff all your belongings in your pockets to last you the evening. Fans will now be able to bring their own grills, coolers, games, and more to enjoy the show from their own tailgate as TAILGATE FEST brings the stage to the tailgaters! TAILGATE FEST marks the newest partnership with Carbone and Giancarlo Chersich, investor behind marquee brands such as Pop Chips, Barry’s Bootcamp, AQUAhyrdrate, Lucky Jack and the Jillian Michaels’ empire, who together formed TAILGATE FEST with the goal of filling a hole in the sixty billion dollar growing tailgating culture.
“I’m such a tailgate fanatic and the more embedded I got in the culture, I realized there was a pretty unanimous sentiment among us tailgaters. The tailgate shouldn’t stop when the show starts. Bring the stage truck-side sort of speak,” said Carbone. “People can still watch the show the traditional way, stageside, but now also have the choice of truck-side, car-side, even poolside. Yeah, I said pool…we’re pulling it all out.”
Headlined by superstar Toby Keith, on his Should’ve Been A Cowboy Tour XXV presented by Ford F Series, the full festival lineup will feature some of the best musicians in country music. In addition to the music performances, TAILGATE FEST will also feature several genre-curated activities including The Tailgate Cornhole World Championships which will kick off early in the day at the “Extreme Cornhole Court” where tailgate groups can compete against each other for prizes. Those who want to flex their truck muscles can enter their spruced-up truck in the Jacked Up Truck Competition where a panel of judges will select the “Best in Show” truck of the day, with the winner taking home a brand new tailgating dream machine. TAILGATE FEST will also feature the Two Step Honky Tonk for those wanting to show off their dancing skills and a Dunk Tank for those wanting to stretch out their pitching arms. Food and beverages will also be available for purchase on site. Tailgating at concerts and sporting events isn’t new by any means but combined with Carbone’s history in creating immersive and unique thematic experiences, TAILGATE FEST develops into a curated world that should mentally and bodily transport people into a down-home, Americana day of fun, dropped right into the heart of Los Angeles – one of the biggest cities in the world. Tickets are on-sale now at: LATailGateFest.com.
Carbone reveals for the first time her secrets, advice, and anecdotes to help turn career dreams into reality in her new book Ready, Fire, Aim: How I Turned a Hobby Into an Empire. In Ready, Fire, Aim, readers will find inspiration to: Choose boldly: Choose to be on the top 0.1% of successful individuals – every day. Activate your ideas: Activation is where millionaires and billionaires are made – and is the key difference between dreamers and those who have it all. Kill the fear of failure: Failure is the best way to prepare you for success.
“Melissa Carbone is passionate, funny, and really smart- but most of all, inspiring. This book will give you the confidence to get the next level in your career and your life.”
-Michael Rapino, CEO of Live Nation
“Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.”- Jason Blum, CEO of Blumhouse Productions
As featured in FORBES, FORTUNE, ENTREPRENEUR, THE TODAY SHOW and THE VIEW, Carbone creates immersive horror experiences that feature character-driven narratives, sets, and special effects meant to submerge guests in a horror world. More than 500,000 guests have attended her attractions and the flow of visitors shows no sign of slowing down. But it wasn’t always this way- an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number one obstacle: fear of failure.
At only 40 years old, Melissa is just getting started, and we would love to arrange an inspiring interview to share her journey and ventures. For more information on her company, please visit www.tenthirtyoneproductions.com. Thank you and we look forward to hearing from you!
Whitney Peterson, Lilyan Park & Julian Allen
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