Sara Fernández Cendón is a Digital Content Producer with McCormick & Company. In this role she is responsible for directing in-house and external content creation to promote the products, services, and initiatives of the largest spice company in the world. A Mexico City native, Sara is currently based in Baltimore after a decade living and working in the Midwest. Prior to McCormick Sara led multicultural product development teams as Creative Director at Hallmark Cards, in Kansas City, where among other achievements she launched three new brands for culturally driven consumers. Sara has written about design and architecture for leading national consumer and industry publications, including Architect Magazine, the American Institute of Architects, and Metropolis Magazine. She is the current chair of McCormick’s Latinx Employee Ambassador Group, Sabor Latino, and she also serves on the Board of the Baltimore Chapter of ALPFA, the Association of Latino Professionals for America.