Kimberly Alula is the Vice President and General Merchandise Manager of Fanatics Inc. In her time with Fanatics, Alula has held a variety of roles within the C-Suite. Prior to her current role, she was the company’s Vice President of Global Inclusion and Innovation. In this role, she was responsible for overseeing the company’s commitment to inclusion, diversity, equality, and advocacy (IDEA) and is responsible for the development and integration of global diversity strategy. In her time with the company, Alula has built a global team, established employee resource groups, created a variety of IDEA programs to engage employees, and driven more inclusive products for fans. Additionally, she once led Fanatics’ competitive marketplace analysis, integrated merchandising & digital marketing strategy and was DMM of the Hardgoods/Accessories business. Prior to joining the Fanatics team, Alula held roles at WME|IMG, Macy’s, Dr.Jays. com and Lord &Taylor. She earned her MBA from Columbia Business School.