Reem Seghairoun, MBA
Director Analytics operation
Program Manager, Retail and Consumer Analytics
VF Corporation
University of North Carolina at Greensboro

Seghairoun is the director of analytics operations for VF Corporations. In this position working with Head of Global Analytics to build out the Analytic capabilities within VF Corporate and brand teams; helping the organization manage its global and business partner priorities; overseeing analytics programs; defining standards; measuring success; develop institutional skills and structures to sustain impact; inspiring and sustaining change at all levels of the organization. She is also the program manager for Retail and Customer. In this position she is a partner in developing VF’s analytical roadmap and future design. Seghairoun has a Bachelor’s of Science from the University of Toledo and a Master of Business Administration from the University of North Carolina at Greensboro.