The communities of the 21st century aren’t formed around front porches, or churches, or any physical structure or social institution.
Think of Facebook or Wikipedia as high-profile examples, but there are others ranging from amateur photographers to disaffected political activists.
Shirky dissects the phenomenon by uncovering the equation beneath these leader-less organizations: a promise that makes sense, a tool to achieve it, and a bargain that the users can accept. Readers of books like “The Tipping Point” and “The Long Tail,” and other books that dove into the new nature of social interaction and mass commerce, will find Shirky’s tone and approach quite familiar.
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Image courtesy of A Working Library