We’ve discovered six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. These thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
PERSPECTIVES
BREAK THROUGH THE “IT’S JUST NOT WORTH IT” MOMENT TO KEEP WOMEN ENGAGED
Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it’s just not worth it. But companies and brands are starting to understand that they can help.
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MEDIA
STANDING OUT FROM THE CROWD DURING RAMADAN MEANS KNOWING WHEN TO STAND OUT
Ramadan and the subsequent Hari Raya Aidilfitri celebration are key advertising opportunities for brands and retailers seeking to engage with Muslims—but only if they get the timing right.
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CPG, FMCG & RETAIL
COVID-19 CONCERNS ARE A LIKELY TIPPING POINT FOR LOCAL BRAND GROWTH
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where COVID-19 has spread.
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CPG, FMCG & RETAIL
NIELSEN ITALY OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAK
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas.
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DEMOGRAPHICS
WOMEN ACROSS AFRICA AND THE MIDDLE EAST ARE PUSHING FOR PROGRESS
84% of women in AME say they are responsible for household chores and food prep. AME women are also significantly more likely to take on the primary caretaking role for others, including children and the elderly.
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CPG, FMCG & RETAIL
NIELSEN PAKISTAN OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAK
During the early days of the COVID-19 outbreak, Nielsen’s field teams operating across Pakistan quickly observed wide-ranging price gouging, particularly in traditional trade settings.
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PERSPECTIVES
TWO IN THREE WOMEN IN EUROPE BELIEVE THEY ARE FINANCIALLY WORSE OFF THAN THEY WERE 5 YEARS AGO
Two in three European women believe they are worse off or about the same financially, compared with five years ago. This percentage is the highest in any region around the world.
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FEATURED CONTENT
COVID-19 CONTENT HUBThe novel coronavirus (COVID-19) is now a global pandemic, and its effects are widespread. We’ve been closely monitoring how the disruption is shaping consumer behavior and affecting the global supply chain. This content hub is a key resource for our findings and learnings.
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