6 CONSUMER BEHAVIOR THRESHOLDS IDENTIFIED AS THE CORONAVIRUS OUTBREAK EVOLVES

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We’ve discovered six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. These thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.

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PERSPECTIVES

BREAK THROUGH THE “IT’S JUST NOT WORTH IT” MOMENT TO KEEP WOMEN ENGAGEDBREAK THROUGH THE “IT’S JUST NOT WORTH IT” MOMENT TO KEEP WOMEN ENGAGED

Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it’s just not worth it. But companies and brands are starting to understand that they can help.
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MEDIA

STANDING OUT FROM THE CROWD DURING RAMADAN MEANS KNOWING WHEN TO STAND OUTSTANDING OUT FROM THE CROWD DURING RAMADAN MEANS KNOWING WHEN TO STAND OUT

Ramadan and the subsequent Hari Raya Aidilfitri celebration are key advertising opportunities for brands and retailers seeking to engage with Muslimsbut only if they get the timing right.
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CPG, FMCG & RETAIL

COVID-19 CONCERNS ARE A LIKELY TIPPING POINT FOR LOCAL BRAND GROWTHCOVID-19 CONCERNS ARE A LIKELY TIPPING POINT FOR LOCAL BRAND GROWTH

Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where COVID-19 has spread.
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CPG, FMCG & RETAIL

NIELSEN ITALY OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAKNIELSEN ITALY OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAK

At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas.
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DEMOGRAPHICS

WOMEN ACROSS AFRICA AND THE MIDDLE EAST ARE PUSHING FOR PROGRESSWOMEN ACROSS AFRICA AND THE MIDDLE EAST ARE PUSHING FOR PROGRESS

84% of women in AME say they are responsible for household chores and food prep. AME women are also significantly more likely to take on the primary caretaking role for others, including children and the elderly.
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CPG, FMCG & RETAIL

NIELSEN PAKISTAN OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAKNIELSEN PAKISTAN OFFERS PERSONAL INSIGHT ON SHOPPING TRENDS AMID THE COVID-19 OUTBREAK

During the early days of the COVID-19 outbreak, Nielsen’s field teams operating across Pakistan quickly observed wide-ranging price gouging, particularly in traditional trade settings.
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PERSPECTIVES

TWO IN THREE WOMEN IN EUROPE BELIEVE THEY ARE FINANCIALLY WORSE OFF THAN THEY WERE 5 YEARS AGOTWO IN THREE WOMEN IN EUROPE BELIEVE THEY ARE FINANCIALLY WORSE OFF THAN THEY WERE 5 YEARS AGO

Two in three European women believe they are worse off or about the same financially, compared with five years ago. This percentage is the highest in any region around the world.
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FEATURED CONTENT

COVID-19 CONTENT HUBCOVID-19 CONTENT HUB

The novel coronavirus (COVID-19) is now a global pandemic, and its effects are widespread. We’ve been closely monitoring how the disruption is shaping consumer behavior and affecting the global supply chain. This content hub is a key resource for our findings and learnings.
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