Thinking Before Buying

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Thinking Before Buying

NIELSEN NEWSWIRE

FIND GROWTH WHERE SUSTAINABILITY AND CONVENIENCE INTERSECT

Sustainability and climate change aren’t just on people’s minds. These issues are also influencing everyday purchase decisions.

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OUR 2020 FORECAST FOR THE U.S. HEMP-CBD AND CPG INDUSTRIES

Brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, and that highlights what a cannabis-rich consumer packaged goods landscape could look like.

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EDUCATING AUSSIES TO INVEST IN THEIR TRAVEL SAFETY

Concern about safety doesn’t just affect whether consumers travel or not. It drives how they travel.

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YOUR COMPETITOR JUST INNOVATED: HERE’S THE AGILE WAY TO A PROPER RESPONSE

The most common monitoring approach in the innovation game involves monitoring in-market performance. But this method has two serious flaws.

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HOW WE USE MACHINE LEARNING TO TURN PRODUCT PACKAGING INTO STRUCTURED DATA

At the supermarket shelves, consumers make their purchase choices based on an array of information. But what if we remove the physical shelf from the equation?

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