Sustainability and climate change aren’t just on people’s minds. These issues are also influencing everyday purchase decisions.
Brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, and that highlights what a cannabis-rich consumer packaged goods landscape could look like.
Concern about safety doesn’t just affect whether consumers travel or not. It drives how they travel.
The most common monitoring approach in the innovation game involves monitoring in-market performance. But this method has two serious flaws.
At the supermarket shelves, consumers make their purchase choices based on an array of information. But what if we remove the physical shelf from the equation?