DMS Releases Quarterly Report on Higher Education Demand Generation


Clearwater, FL – August 16, 2018—Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q2 2018 Higher Education Inquiry Generation Review. According to theQ2 2018 Higher Education Inquiry Generation Review, demand for online higher education programs continues to soar, with Associate coming in as the fastest growing degree level among potential students.

WHAT: The Q2 2018 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-June 2018, with an emphasis on April-June 2018. The following topics are covered in the report: Q2 2018 inquiry volume trends, Q2 2018 media channel share of volume (SOV), Q2 2018 third-party media costs, Q2 2018 degree-level distribution trends and Q2 2018 program distribution trends.

WHO: The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroomperformance marketing technology. Sparkroom is owned by Digital Media Solutions and is used by the DMS Digital Agency and licensed by a long list of higher education marketers to centralize marketing and lead data.

WHERE: The full report and additional insights from can be downloaded


About Digital Media Solutions

Founded by a team of lifelong athletes,Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital mediacustomer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 byInc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused division Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms including, or the performance marketing technology Sparkroom, Keep up with DMS news and connect with us on LinkedIn

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