Generation Why Not Press Kit

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Generation Why Not?

Ruth Klein’s new book, Generation Why Not?, delivers a powerful and practical message that comes as welcome news: It’s a new day and the old rules and limitations don’t apply anymore. We can be whatever we want to be no matter our age or circumstances. No excuses.

It’s time to dream big and then get started! Generation Why Not? can show you how.

Jill Griffin, Best-Selling Author of Customer Loyalty: How to Earn It, How to Keep It

Seven principles to a purposeful business and life, driven by attitude not age

By Ruth Klein

Generation Why Not?Every now and then there is a profound societal shift, one that leaves a great gulf that is fixed between what was and what is. Author and speaker, Ruth Klein, identifies the latest seismic shift in her new book, Generation Why Not?® and then offers practical and doable exercises to navigate this new demographic shift.

This new demographic shift, Generation Why Not? is allowing women and men to honor who they are and not using their birthdates as roadblocks to stop them from reaching their dreams to start a new business; create strong and innovative teams, change careers, start a second or third career or up-level their businesses and lives two to ten-fold and beyond.

Generation Why Not?® explores the critical balance we all seek personally and within our businesses; and to newly define what a purposeful business and life means and how to achieve it.

Klein says that success begins not with the external circumstances but with an internal code she calls Quantum Synchronicity®. If we can bring ourselves to believe that anything is possible and we are in alignment with what can be for us, then it is so.

Progress toward the life and career we want begins with taking small steps in order to create positive momentum. Successful people in the new normal are going to be the ones that overcome their fears and their negative self- talk and then step out to start toward what can be.

This book will give you the tools you need to produce powerful and life-changing results. Imagine yourself creating and then living the life you have always wanted: Unapologetically bold, authentically you, doing what you are designed to do and loving it. Chasing down your dreams and even creating new ones.

Ruth Klein says that’s completely doable and ideas are only as good as their implementation. She can show you how.

About Ruth Klein

Ruth Klein

Ruth Klein has a unique ability to create a better tomorrow for herself and those around her.

Her parents were Holocaust survivors and she heard the stories around her dinner table as a youngster. Her family worked hard and built a thriving business of their own. She saw firsthand what can be done when we remember the past but use it as a springboard to build the life we dream of.

Today, Ruth is an in-demand brand strategist and life coach. She is president of the awardwinning firm, Expert Celebrity™ Branding, a results-oriented performance strategic branding and marketing firm.

Her author clients have hosted PBS Specials, receive paid speaking gigs & create 6 & multi-6 figure businesses all centered around their book & expertise.

She holds a Master’s Degree in Clinical Psychology, a Master’s Degree in Spiritual Psychology and is the author of six best-selling books.

Ruth has appeared in O: The Oprah Magazine and has been interviewed in The Wall Street Journal, The Chicago Tribune, Family Circle, Reader’s Digest and Washington Post.

She lives in Santa Monica, California.

An Excerpt from Generation Why Not?

How are the Intentions of Generation Why Not® Similar?

  • Generation Why Not® Intentions are based on their foundational values and beliefs
  • They are open to possibility
  • They believe anything is possible
  • They know they are Co-Creators with the Universe
  • They know that the Universal Laws are unbending and they embrace them
  • They embrace the Universal Laws rather than resist them
  • They are careful and conscious not to create Paradoxical or competing Intentions….
  • Their intentions are based on abundance, not lack or fear
  • They are true to their word for themselves and others
  • Their word to themselves matter
  • They stay focused on their Intentions
  • They value clarity of purpose, clarity of their values and clarity on the right actions
  • Their commitment to what they want and desire is greater than their commitment to fear
  • They listen to the wisdom of their Intuition
  • They are committed to the journey as much as they are to the outcome
  • They allow for the Universe to bring them results by being unattached to the specific outcome

So much of Intention is “how” you go through it… your feelings, your state of Being, your attitude and the energy of how you want your career and life to unfold. You may want to ask yourself throughout the day, “What is my intention for this experience?” “What is my intention for today?” “What is my intention in the upcoming meeting?” Intentions allow you to “view” what’s next. And the beauty is that you are the creator of what you want.

Q & A with Author Ruth Klein

Q. Why did you decide to write this book?
A. I have always been a positive person who sees what’s possible. I want others to see what’s possible. Their lives can be so much more. Most people innately know that, I think. But their fears or their self-talk derails them. I get that because I’ve been there myself. The book will give them the tools they need to get started and be successful. Honestly, I wish I had a book like this throughout my career and life when I have been stalled, usually by my own self-inflicted limitations.

Q. Generation Why Not feels like one of those books that announces what’s ahead rather than reacting to it. What prompted you to write this book and why now?
A. First of all, I have always been a Generation Why Not person. Throughout my life and career, I have tried to find roles that were a great fit for my mission in life. I love people. I know that we can all do more. We have unique gifts and talents. I have been lucky to be able to find or launch companies that allowed me to use all of my gifts and talents every day. There’s a lot of joy when you get to do that. You create something great, or at least you have a chance to. You’ll notice that I didn’t mention any of the false hurdles that we create that keeps us from accomplishing those things: Age, fear, lack of experience, negative self-talk, etc. I realized a few years ago that there was a convergence happening that would be profound and would change everything. This book is an effort to identify that change and to encourage the readers to go for it because now is the time. The sky is the limit if we believe that it is.

Q. What do you hope to accomplish with this book and your work?
A. I would like to think that readers will unshackle themselves from their limiting beliefs and get going on what’s next for them, no matter what they naysayers around them may think. I would hope that they would never settle for average. It’s a new world, one that is OK with diversity and even encourages it. Age, race, and demographics don’t matter anymore. If you want to try it, try it. Be great. Enjoy every minute of your work and the whole of your life.

What Others Are Saying About Generation Why Not

“The Success Lie is a book I wish I’d had when I started in business and was running myself on fumes. Very helpful advice for all entrepreneurs and business professionals, particularly women trying to balance it all.”
Mel Robbins, Author of award-winning The 5 Second Rule

“The Success Lie is something every high-achiever needs to learn as early as possible in life. Janelle Bruland has written a digestible, practical and invaluable tool for anyone who is unafraid to look at their life and choose a better path. A game changer!”
Patrick Lencioni, president, The Table Group; best-selling author, The Five Dysfunctions of a Team and The Advantage.

“The Success Lie is a life transforming book for everyone who has been knocked down in life or has been told that they have to “settle” for leftovers. You can transform your life one simple choice at a time and this book will show you how!”
Tom Ziglar – CEO of Zig Ziglar

“Insightful ideas wrapped in real-life business stories. Janelle Bruland’s success story is an inspiration to business owners.”
Hal Elrod, international best-selling author of The Miracle Morning

“Janelle’s journey as an entrepreneur provides powerful insights for any business leader, and The Success Lie offers her proven strategy for staying in the game. This is one book you don’t want to miss.”
Mark Cole, CEO, The John Maxwell Enterprises

“Janelle Bruland gets right to the heart of entrepreneurial happiness in this book! You won’t know true entrepreneurial freedom unless you’re living your idea of success, not someone else’s. Read this to make sure you’re on the path to your biggest future!”
Dan Sullivan, President, The Strategic Coach Inc.

“If you are tired of the hype and looking for a proven process to get unstuck and take back control of your life Janelle Bruland will show you how to get there. Her no-nonsense, super practical lessons are all about empowering you to own your outcomes, regardless of what success means to you.”
Dan Waldschmidt, best-selling author of Edgy Conversations

“Janelle Bruland is a true pioneer in her field. In “The Success Lie,” Bruland expertly explores the critical balance we all seek, and the potential we all have to define what success really means and how to achieve it. A must read!”
Mike Simms, Chief Procurement Officer, Microsoft

“The Success Lie brilliantly unpacks what is missing in motivational teaching which promises ‘success-in-a-box’.”
Scott Hogle, Best-Selling Author, PERSUADE

“The Success Lie demonstrates how to get off the entrepreneurial rollercoaster. Get ready for a life designed by choice.”
Stanley Doobin, President, Harvard Maintenance, Inc.

“Janelle Bruland is an inspiration! Great book that will change lives!”
Scott Alexander, author of Rhinoceros Success

“The Success Lie provides powerful, impactful guidance from one SPARK to another. Its straightforward approach allows anyone to realize the nature of success and how it can be achieved with the right mindset, habits, and approach.”
Angie Morgan, author of the NY Times bestseller SPARK: How to Lead Yourself and Others to Greater Success and Leading from the Front.

“This book is a game changer. The Success Lie cuts through the noise and unveils the truth behind success. This book has the power to change you forever”
Jeffrey J. Fox, Author of the best seller, How to Become a Rainmaker

“It is an immensely inspiring experience to read Janelle’s personal journey in this book. Not only she has an amazing story of resilience, grit and success, but she has developed a true role model for other women to learn from. Janelle’s commitment to giving back to the communities is rooted in the deep belief that it is the right thing to do, and now she’s found a way to amplify her contribution in the shape of a great book, leaving to all of us a legacy we can consult anytime. It is no surprise that she was one of the “invisible heroes” portrayed in our first book and the winner of the Member of the Year Award from the ISSA Hygieia Network in 2016, a non-profit association I founded in 2014 celebrating diversity and inclusion in the hygiene and cleaning industry. Enjoy the reading!”
Dr. Ilham Kadri, President and CEO, Diversey