CEO Imagen Consultants Inc. Founder – Latino Fashion Week
Cesar Rolon Jr has an extensive and versatile background in community affairs, marketing, promotions, event planning and development. As a former radio and television executive, Cesar launched Imagen Marketing Consultants, a boutique agency specializing in multicultural and experiential marketing for over fifteen years ago.
Cesar has worked as a marketing consultant and outside advisor for companies such as City of Chicago, American Airlines, Miller Brewing Company, Coca Cola, Pepsi Cola, Univision Television, Southwest Airlines, Macys, Sears, Ford Motor Company, Chrysler Motor, Microsoft, Sally Beauty Supply, Sony Discos, Universal Music, McCormick Spice, Google, Diageo & Brown Forman Spirits and Walgreens just to name a few. Due to the current impact of Covid 19, Cesar co-founded the Illinois Unidos Initiative, a coalition of over 90 Illinois Elected
Officials, Stakeholders, and Health professionals call on government, philanthropy, and all other institutions of power to more proactively protect these communities and their state.
As the former Executive Director of the Little Village Chamber of Commerce and the Puerto Rican Chamber of Commerce of Illinois, Cesar has been instrumental in securing over 45 million dollars in grants and donations for various non-for profit organizations.
Cesar currently serves on several boards, which includes the Chicago Public Schools, Dia De La Mujer Latina, Institute of Latin Music, Segundo Ruiz Belvis Cultural Center Chicago, the Puerto Rico Fashion Council and Vive En Forma – Get Fit Live Fit, Illinois Transplant Foundation and the Global Disaster USA organization just to name a few. Cesar has a huge passion for community and education, which he believes goes hand in hand.
Cesar holds a B.A. in International Business and Human Resource, Northeastern Illinois University and has won numerous outstanding community achievement awards and serves on numerous boards throughout the State of Illinois.