Inside the FMCG Industry’s $100 Billion Path to Online Maturation

In the next 5 to 7 years, between 70% and 80% of food shoppers will buy online

$100 billion. That’s how much U.S. consumers will spend online for food and beverages by 2025, according to new a new report from Nielsen and the Food Marketing Institute (FMI).


According to a Nielsen Digital Shopper Fundamentals survey, in 2017, as many as 49% of Americans reported buying fast-moving consumer goods (FMCG) online, which is well past the standard 20% penetration tipping point for online maturation. History has shown that once industries pass this point, the path to online maturation—or 70% penetration in the digital marketplace—accelerates significantly.

In 2016, when it was estimated that 23% of consumers purchased food and beverages online, the FMCG industry was already past the tipping point. Now, the latest figures predict that as many as 70%-80% of food shoppers will buy online in the next five to seven years.

Read More

Picture of Diversity MBA Share
Diversity MBA Share
Related Articles
Latest Issue
2023 Media Planner
Save The Date
Subscribe to our Publications

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Partners & Sponsors
Ad Title 3