Flowers for Mother’s Day Are a Win for Retailers

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April showers bring May flowers, just in time for Mother’s Day! And a stop at the local grocery, convenience or drug store provides a vast array of beautiful flower bouquets, floral arrangements, potted plants and outdoor plants for those looking to express their love and admiration for their mothers.

Across U.S. retail stores, bouquets makes up nearly half (48%) of annual floral sales, with Mother’s Day seeing the largest annual spike in sales, accounting for over $152 million in 2016 alone. Along with bouquets, flowering or foliage plants and floral arrangements also see significant sales increases around Mother’s Day, with sales of $57 million and $22 million, respectively.

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