Nielsen at 90+ Years is a Corporate Icon, However Its Future is Unknown


In 1923, A.C. Nielsen, Sr., founded Nielsen Corporation in an effort to provide reliable information for marketers so that they could make informed decisions. Nearly a century later, the company continues to perform these services as a global measurement and data analytics leader. Nielsen ratings provide valuable insights about what consumers watch, listen and buy in over 100 countries throughout the world. As a result, businesses, and marketers are able to set advertising rates and programming determinations. The landscape, however, is changing — and it’s changing quickly. Today, the company finds itself amidst a variety of new technologies that demand a change in its traditional approaches. The business is now exploring a number of new strategies to stay on top, as a result of this.