U.S. Sports Sponsorship TV Value Grows by More Than $54 Million in 2017

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With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. In fact, the amount of sports content on TV is at a 15-year high, with sports events and shoulder programming (including sports anthologies, commentaries and news) making up 134,000 broadcast hours in 2017.

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