Jaime Vazquez, MS
Multicultural Director
Legacy Marketing Partners
Texas A&M University
Jaime Vazquez is the multicultural director for a leading Chicago-based marketing agency, Legacy Marketing Partners. As the chief strategist for campaigns targeting Hispanic consumer segments, Jaime combines a passion for consumer engagement, years of experiential experience, and a multicultural expertise with strategic planning and unique ideas to lead agency initiatives when targeting diverse consumers. His vision and integrated solutions for top brands like State Farm, AT&T, Pernod Ricard and Crown Imports have been instrumental in developing this specialized offering to top agencies Legacy Marketing Partners and Promo 100 agency, The Marketing Arm. Among his greatest accolades was leading State Farm to national recognition by garnering several prestigious awards for its Hispanic initiatives, including: 2012 Reggie Silver Award (Experiential Marketing) as well as the 2010 and 2012 Gold Ex Award. Jaime is married to Amy Johnson. They recently welcomed their first child, Cruz Emilio.
