Shonna Brackett MBA – 2017 Top 100 Under 50 Emerging Leader


Shonna Brackett MBA
Director-Strategy, Innovation, and
Commercialization, Jeanswear
VF Corporation
Wake Forest University

Shonna began her career in several project management capacities, with a primary focus in directing innovation projects through to commercialization. Prior to her tenure at VF, she worked with product development teams in RFID implementation, QR technology, mobile merchandising and other projects. Her work yielded ticketing solutions for retailers, suppliers and manufacturers throughout the world. Shonna has also developed and directs a process to evaluate potential initiatives to ensure continued strategic alignment. She has created and driven discipline, effective management reporting platforms and governance for the multiple strategies. Shonna provides enormous value with her business discipline in a multi-brand, multi-channel business in a time of rapid change and increasing demand from retailers and consumers for innovation. Shonna completed her BA at Southern Illinois University, and her MBA with an emphasis in international business at Wake Forest University.