Mixtroz Earns Official Recognition as Women-Owned Business


Mixtroz Earns Official Recognition as Women-Owned Business

WBENC  and WOSB certifications as a women-owned business open door for new business opportunities for mother-daughter tech startup

Birmingham, Ala. – May 9, 2018 – Mixtroz, a tech startup focused on facilitating face-to-face connection at events and data collection, has earned the coveted WBENC and WOSB certifications as a women-owned business. WBENC and WOSB certifications validate that the business is 51 percent owned, controlled, operated, and managed by a woman or women. Mixtroz mother-daughter co-founders Kerry Schrader, CEO, and Ashlee Ammons, President, pursued the certifications to add another strategic layer to the business development efforts of their rapidly growing company.

“Being officially recognized as a women-owned business is extremely exciting and important for us as a diverse startup led by an African-American mother-daughter team,” says Schrader, the mother of the duo. “It will give us access to business opportunities where ‘matchmaking’ is a priority, specifically in the government sector as a sole-source provider.”

WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 15,000 certified women-owned businesses at events and other forums.

The Women-Owned Small Business (WOSB) Program is a program that authorizes contracting officers to specifically limiting, or setting aside, certain requirements for competition solely amongst women-owned small businesses (WOSBs) or economically disadvantaged women-owned small businesses (EDWOSBs).

About Mixtroz

Founded in Nashville, Tennessee, in 2015 by mother-daughter duo Kerry Schrader and Ashlee Ammons, Mixtroz is a tech startup that creates community anywhere 50 or more people are gathered using the power of technology coupled with face-to-face engagement. In May 2018, the duo won an $100,000 investment from Steve Case’s Rise of the Rest® tour, which kicked off their now fully funded $1 million seed round. Impressed by the city’s progressive and inclusive approach to startups, Mixtroz has relocated its headquarters to Birmingham, Alabama. Learn more about the company, its founders, and watch how Mixtroz works in 60 seconds here.