“Our commitment to inclusion and diversity runs deep as our founding principles. We will remain steadfast in ensuring our customers, associates, and vendors of all backgrounds feel safe, highly valued, and respected. Our stores, supply chain units, and offices create more than a business – they bring our customers, associates, and vendors together to create a community.” -Brynn Evanson

JC Penney’s approach to diversity, equity and inclusion begins with CEO, Jill Soltau. Soltau is committed to expanding DEI initiatives and includes a topic or update in her monthly communication to all associates in the organization in an effort to reinforce the company commitment to inclusion and diversity. She has led JC Penney in developing a community committed to being a safe space that has zero tolerance for racism, discrimination, or hate. They have achieved this goal by providing training, listening sessions, and space for associates to learn within their community. The acceleration of JC Penney’s diversity, equity and inclusion strategy involves: all ERGs creating business development committee, heightened employee volunteerism, pipeline programs with students and investing revenue in community programs that develop talent.